Moving beyond the take–make–waste model. We design waste and pollution out of the system, keeping materials in use and regenerating natural systems.
We move beyond linear production models by eliminating waste, extending product life and regenerating natural systems.
Promote product longevity and repair.
Facilitate reuse and upcycling.
Invest in sustainable and renewable practices.
Plastics, glass and aluminum recovered from vulnerable ecosystems.
Rigorous processing to create high-value, durable materials.
Finished products that prove sustainability is not a compromise.
A high-quality collectible made from 100% recycled ocean plastic, proving that sustainability is not a compromise.
The entire circular process is audited by Deloitte and verified by the JTPF digital traceability system, ensuring trust and accountability at every stage.
Rigorous collection, processing and reintegration of complex materials, prioritizing recovery from vulnerable ecosystems.
We focus on rescuing plastics, glass and other materials from rivers, coastlines and oceans—where pollution causes the greatest damage.
Through strict processing and quality control, recovered materials are reintroduced into the supply chain, reducing dependence on virgin resources and closing the loop.
All profits are reinvested in environmental education programs for communities most affected by climate change and pollution.
All profits are reinvested in people and knowledge. We support environmental education programs for communities most affected by climate change and pollution.
Our goal is to build a global movement of conscious, active citizens.
We believe meaningful change happens through collaboration across sectors, voices and disciplines.
Well-known public figures amplify our mission and help bring global attention to environmental action.
We partner with companies ready to co-create initiatives that turn pollution into sustainable change.